Every sales order, routed to the right warehouse
Sales orders can flow in from everywhere: Shopify, Amazon, TikTok, or wholesale EDI. Tether will route each one to the appropriate warehouse.
Trusted by ops and supply chain teams at fast-growing consumer brands
















































Acme Brands
You set the rules, Tether AI ✨ does the routing.
Tether AI ✨ drafts the work and shows every step - nothing changes until you approve. And it's one part of Tether, the operations system that keeps your planning, inventory, and orders in sync.
See how Tether AI worksEvery channel's orders, in one view
- Every order lands in one view the moment it's placed.
- DTC and wholesale sit side by side, no dashboards required.
- Every order shows its source & its fulfillment warehouse.
Every order, routed perfectly
- Tether routes every order based on the rules you set.
- Map each channel to its default warehouse so Amazon fulfills from one location while DTC can fulfill from another.
- Backup routing can keep orders moving when the primary location can't cover them.
Split orders across warehouses
- Split across warehouses when no single location can serve the whole order.
- Each line ships from the location best placed to serve it.
- Tether AI ✨ can draft every split for you.
Tether vs your current setup
| Tether | Status Quo | |
|---|---|---|
| Sales orders from every channel in one live view | Always Up-to-Date | Manual |
| Orders routed to the best warehouse - by speed, cost, or reliability | ||
| Multi-line orders split across warehouses when that's optimal | ||
| Each sales channel mapped to the right fulfillment warehouse | ||
| Routing rules you approve before anything moves |
Sales orders from every channel in one live view
- Tether
- Always Up-to-Date
- Status Quo
- Manual
Orders routed to the best warehouse - by speed, cost, or reliability
- Tether
- Status Quo
Multi-line orders split across warehouses when that's optimal
- Tether
- Status Quo
Each sales channel mapped to the right fulfillment warehouse
- Tether
- Status Quo
Routing rules you approve before anything moves
- Tether
- Status Quo
FrequentlyAskedQuestions
No. Tether connects to the warehouses and 3PLs you already use and decides where each order should go - under routing rules you approve. Your 3PL or WMS still runs the floor; Tether makes sure the right orders reach it.
Yes, when that's the optimal call. If no single location serves a multi-line order best, Tether splits the lines across warehouses, following rules you set.
Shopify, Amazon, TikTok, and wholesale EDI orders all flow in, and every one lands in the same live view. Tether connects to 215+ tools across channels, warehouses, and ERPs.
Each channel's mapping sets the default warehouse; routing rules pick the winner per order - fastest, cheapest, or most reliable. You approve every rule before it takes effect.