The operations system for wellness brands

Fast growth makes yesterday's reorder point stale - Tether moves every buy with your growth curve and real lead times, so demand never outruns your stock.

Meet Tether AI

Reorders timed to growth, every SKU

Subscriptions, DTC, co-man lead times

Forecasted demand, fast growth

+38% demand, year over year

Reorders timed to growth

Reorder queue, next 30 days

Magnesium
11 days of cover
Order now
Collagen
PO drafted
Your call
Vitamin D3
Lands in 9 days
Inbound
Daily Greens
8 weeks of cover
Covered

Magnesium reorders in 11 days

Trusted by ops and supply chain teams at fast-growing consumer brands

Stop running your wellness brand in rigid systems

Get the flexibility to plan demand exactly how your wellness brand works. Connect your sales and inventory, and automate the manual work.

Data is disconnected

Sales and inventory are scattered across DTC, Amazon, and wholesale, so you cannot track performance by formulation or package size in real time.

Legacy systems can't keep up

Core SKUs, new launches, and fast-moving trends need flexible forecasting - rigid systems force oversimplified, unreliable plans.

Spreadsheets don't scale

Tracking POs, production, and inventory allocation by hand wastes hours and invites costly mistakes.

Watch Tether AI work

S&OP Reporting

Tell me what is going on.

Acme Brands

Ask Tether anything/

Scenario Planning & Simulation

Think through the hard call before you commit to it.

Demand Planning & Forecasting

What are we going to sell?

Explore Demand Planning

Material & Production Planning

Turn finished-goods demand into the raw materials behind it.

Explore Material Resource Planning

Inventory Operations

Watch what is in stock. Prevent the stockout.

Explore Inventory Management

POs & Replenishment

Put the right orders in motion.

Explore PO Management

Company Status Briefings

The work no human could keep up with - and Tether AI never sleeps.

Routing & Fulfillment

Every order to the right place, the right way.

Explore Order Management

Cross-System Integration

Plays nicely with the rest of your stack.

Explore Integrations

Trust, Approvals & Audit Trails

Make every action visible and reversible.

See where every product dollar goes

Track the true landed cost of each SKU stage by stage - ingredients, manufacturing, third-party testing, and freight - so what staying compliant costs you is a number you can see.

Cost per unit broken out by ingredients, manufacturing, testing, and freight.
See what third-party testing adds to every SKU's landed cost.
Catch the SKUs where rising input costs are quietly eating margin.

Landed cost per unit, by stage

Ingredients to freight, all in

2 SKUs are testing-heavy

Daily Multi

$5.30

Magnesium

$5.10testing-heavy

Omega-3

$6.80

Probiotic

$10.10testing-heavy

IngredientsManufacturingTestingFreight

Plan steady subscriptions and rapid growth together

Your subscription base reorders on its own while DTC and promo demand can triple in a season - Tether forecasts both, so you order ingredients ahead of growth without tying up cash too early.

Separate the steady subscription baseline from variable DTC and promo demand.
Work backward from demand to the raw ingredients you need to order.
Plan promotions by channel and size each buy to the promo's real lift.

Demand forecast, units per month

Subscriptions reorder on their own; growth rides on top

JanFebMarAprMayJunJulAug

4.6x in 8 moOrder ingredients ahead

+38%

Total demand, YoY

16k

Subscription baseline

48k

Variable to chase

Reorder ahead of the curve, not behind it

Tether works backward from your forecast and every supplier's lead time to draft ingredient and production POs - sized to where demand is heading, and waiting on your sign-off before anything is ordered.

Draft ingredient POs and production runs from the demand plan.
Time every reorder to real supplier and co-man lead times.
Approve every order in one place - nothing is sent until you sign off.

Reorders, timed to lead time

POs land before cover runs out

W0W2W4W6W8

Magnesium

PO #2041

Lands W4

Collagen

PO #2042

Awaiting your approval

Vitamin D3

PO #2043

In transit

Daily Greens

PO #2044

Lands W7

Cover runs out

Lands with roomOn lead timeAwaiting approval

Tether vs your current setup

	Tether	Legacy ERP + spreadsheets
Subscription baseline + DTC demand, planned together		Limited
Reorders timed to supplier and co-man lead times		Manual
Growth-curve forecasting for fast-moving SKUs		Limited
Real-time sales across DTC, Amazon, wholesale		Limited
Cost per unit broken out by stage
New-launch planning alongside core SKUs		Manual
Approval-gated PO and production drafts

Subscription baseline + DTC demand, planned together

Tether
Legacy ERP + spreadsheets: Limited

Reorders timed to supplier and co-man lead times

Tether
Legacy ERP + spreadsheets: Manual

Growth-curve forecasting for fast-moving SKUs

Tether
Legacy ERP + spreadsheets: Limited

Real-time sales across DTC, Amazon, wholesale

Tether
Legacy ERP + spreadsheets: Limited

Cost per unit broken out by stage

Tether
Legacy ERP + spreadsheets

New-launch planning alongside core SKUs

Tether
Legacy ERP + spreadsheets: Manual

Approval-gated PO and production drafts

Tether
Legacy ERP + spreadsheets

FrequentlyAskedQuestions

Yes. Tether breaks landed cost out by stage - ingredients, manufacturing, third-party testing, and freight - so what you spend to stay compliant is a line you can see on every SKU, not a surprise at month-end.

It forecasts them as two layers. The subscription baseline reorders on its own and plans off its own history, while variable DTC and promo demand rides on top - so you order ingredients ahead of growth without tying up cash too early.

It works backward from the forecast and every supplier's real lead time, drafting each PO early enough to land before cover runs out. When growth accelerates, the reorder point moves with the curve - so a long lead time stops being a blind spot.

It plans the launch off comparable products and your growth targets while core SKUs keep running on their own history - so a new product gets a real buy plan from day one instead of borrowing assumptions from your hero SKUs.

See how Tether runs wellness supply chains

From forecast to PO to delivery - Tether AI ✨ drafts the work, and you approve every move.

The operations system for wellness brands

Stop running your wellness brand in rigid systems

Data is disconnected

Legacy systems can't keep up

Spreadsheets don't scale

Watch Tether AI work

S&OP Reporting

Scenario Planning & Simulation

Demand Planning & Forecasting

Material & Production Planning

Inventory Operations

POs & Replenishment

Company Status Briefings

Routing & Fulfillment

Data Management

Conversational UI Actions

Cross-System Integration

Trust, Approvals & Audit Trails

See where every product dollar goes

Plan steady subscriptions and rapid growth together

Reorder ahead of the curve, not behind it

Tether vs your current setup

Subscription baseline + DTC demand, planned together

Reorders timed to supplier and co-man lead times

Growth-curve forecasting for fast-moving SKUs

Real-time sales across DTC, Amazon, wholesale

Cost per unit broken out by stage

New-launch planning alongside core SKUs

Approval-gated PO and production drafts

FrequentlyAskedQuestions

See how Tether runs wellness supply chains

Connect to 215+ Tools

See how Tether replaces spreadsheets

The operations system for wellness brands

Stop running your wellness brand in rigid systems

Data is disconnected

Legacy systems can't keep up

Spreadsheets don't scale

Watch Tether AI work

S&OP Reporting

See where every product dollar goes

Plan steady subscriptions and rapid growth together

Reorder ahead of the curve, not behind it

Tether vs your current setup

Subscription baseline + DTC demand, planned together

Reorders timed to supplier and co-man lead times

Growth-curve forecasting for fast-moving SKUs

Real-time sales across DTC, Amazon, wholesale

Cost per unit broken out by stage

New-launch planning alongside core SKUs

Approval-gated PO and production drafts

FrequentlyAskedQuestions

Can Tether show what staying compliant costs us per unit?

How does Tether plan a steady subscription base alongside spiky DTC demand?

How does Tether time reorders around a 10-week co-man lead time?

How does Tether forecast a brand-new product with no sales history?

See how Tether runs wellness supply chains

Connect to 215+ Tools

See how Tether replaces spreadsheets