The operations system for electronics brands
Every color times every storage size is another config to plan, and high return rates make each one harder to call - so you order the right parts before the long-lead ones run out.
Lifecycle and components, every model
Configs, returns, lead times
Lifecycle ramp and taper
18,900 units this cycle
Tapers before end of life
Models and components
- On track
Earbuds Pro - Black
Ramping
- Watch
Earbuds Pro - White
At peak
- Long lead
Charging Case
12-week part
- Sell through
Earbuds (Gen 1)
End of life
Chipset: order 12 weeks out
Trusted by ops and supply chain teams at fast-growing consumer brands
















































































































































Stop running your electronics brand in rigid systems
Get the flexibility to plan demand exactly how your electronics brand works. Connect your sales and inventory, and automate the manual work.
Data is disconnected
Sales and stock are scattered across DTC, Amazon, and wholesale, so you cannot see performance by model, version, or config in real time.
Legacy systems can't keep up
Core models, new launches, and high returns need flexible forecasting - rigid systems force oversimplified, unreliable plans.
Spreadsheets don't scale
Tracking POs, production, and allocation by hand wastes hours and invites costly mistakes.
Watch Tether AI work
S&OP Reporting
Tell me what is going on.
- Answers ad-hoc inventory, sales, and cost questions in chat
- Generates sales-history reports across any slice
- Calculates per-unit landed cost with freight, duties, and tariffs
- Sends scheduled reports plus Slack and SMS alerts
- Tracks forecast variance in real time so you course-correct early
See every color and storage config at a glance
Each model fans out into a grid of color and storage configs, with units sold and return rate side by side, so you spot margin leaks before they add up.
- Sales and return rate side by side for every color and storage config.
- Alerts when one config's returns run high, before it dents margin.
- True cost per unit with freight and duties included.
Configuration performance
Model X - units sold and return rate by color and storage
Plan each model's full lifecycle, launch to end of life
Tether plans the whole curve - launch, ramp, peak, and decline - so your buy ramps with demand and tapers before end-of-life stock turns into markdowns.
- Lifecycle planning that ramps the buy up, then tapers before end of life.
- Returns and markdown timing priced into every forecast.
- New-model cannibalization of the outgoing generation, planned as one transition.
Model lifecycle, launch to end of life
Buy ramps with demand, tapers before end of life
Peak
Lifecycle stage
M10
Planned end of life
On track
End-of-life stock
Order the long-lead parts before they run out
Tether works backward from your build date, flags long-lead parts like chipsets and displays, and drafts those POs first for your approval.
- Long-lead parts flagged and ordered first, backward from the build date.
- POs and production scheduling drafted for your approval.
- Smart alerts when a component slips and puts the build date at risk.
Component lead times, planned backward from build
Weeks before the build date each part must be ordered
Chipset
14w lead - order first
Display panel
12w lead - order first
Battery cell
8w lead
PCB assembly
6w lead
Enclosure
4w lead
Retail packaging
3w lead
Tether vs your current setup
| Tether | Legacy ERP + spreadsheets | |
|---|---|---|
| Plan every color x storage config | Manual | |
| Return-rate-aware planning | ||
| Lifecycle ramp-and-taper planning | Limited | |
| Long-lead component POs, timed to build date | Manual | |
| Sell-through across DTC, Amazon, wholesale | Limited | |
| Every action waits for your approval |
Plan every color x storage config
- Tether
- Legacy ERP + spreadsheets
- Manual
Return-rate-aware planning
- Tether
- Legacy ERP + spreadsheets
Lifecycle ramp-and-taper planning
- Tether
- Legacy ERP + spreadsheets
- Limited
Long-lead component POs, timed to build date
- Tether
- Legacy ERP + spreadsheets
- Manual
Sell-through across DTC, Amazon, wholesale
- Tether
- Legacy ERP + spreadsheets
- Limited
Every action waits for your approval
- Tether
- Legacy ERP + spreadsheets
FrequentlyAskedQuestions
See how Tether runs electronics supply chains
From forecast to PO to delivery - Tether AI ✨ drafts the work, and you approve every move.