The operations system for beauty brands
Launch a new shade and it quietly eats the ones already selling - Tether plans the whole shade family together and shows what each launch pulls from the rest.
Shades and launches, planned together
Sephora, DTC, Amazon
Launch lift, net of cannibalization
+6,200 net units from launch
After cannibalization
Shade family
- Launch
Tinted Serum - Rose
New shade
- Steals 18%
Tinted Serum - Sand
DTC
- In stock
Lip Oil - Clear
Sephora
- In stock
SPF 30 - 50ml
Amazon
Rose steals 18% from Sand
Trusted by ops and supply chain teams at fast-growing consumer brands
Stop running your beauty brand in rigid systems
Get the flexibility to plan demand exactly how your personal care brand works. Connect your sales and inventory, and automate the manual work.
Data is disconnected
Sales and stock are scattered across DTC, Amazon, and wholesale, so you cannot see performance by shade or format in real time.
Legacy systems can't keep up
Launches, hero SKUs, and fast-moving trends need flexible forecasting - rigid systems force oversimplified, unreliable plans.
Spreadsheets don't scale
Tracking POs, production, and allocation by hand wastes hours and invites costly mistakes.
Watch Tether AI work
S&OP Reporting
Tell me what is going on.
- Answers ad-hoc inventory, sales, and cost questions in chat
- Generates sales-history reports across any slice
- Calculates per-unit landed cost with freight, duties, and tariffs
- Sends scheduled reports plus Slack and SMS alerts
- Tracks forecast variance in real time so you course-correct early
See every shade and format sell through, side by side
See sell-through across your whole lineup at a glance, with hero SKUs flagged and slow movers called out before they turn into dead cash.
- Sell-through by shade and format, so you spot the winners and the stuck SKUs fast.
- Hero SKUs flagged automatically, so the products that carry the launch stay in stock.
- Live sales across DTC, Amazon, and wholesale in one view, no manual exports.
Sell-through by shade and format
Lip collection, last 30 days
See what a new shade steals before you over-order it
A new shade rarely adds clean demand - Tether forecasts the launch and the shades it cannibalizes together, so you order the winners deep and the rest light.
- Catch the launch that steals from a sibling shade before you overstock both.
- Plan the whole shade family together, not one SKU at a time.
- Forecast hero SKUs and new launches with promos and gift-with-purchase built in.
New shade launch vs sibling shade
Rosewood launch, Mauve cannibalized
220/wk
New shade peak
-43%
Pulled from sibling
+58%
Net lift
Line up bulk, packaging, and fill so a launch lands on time
A fill run can't start until the slowest component shows up - Tether works back from your launch date and drafts the POs so the long-lead item is ordered first.
- Lead times lined up across bulk formula, packaging, and components, so nothing holds up the fill.
- POs drafted working back from the launch date, with the slowest component ordered first.
- Every PO waits for your approval before anything is sent to a supplier.
Components to filling, Rosewood lipstick
Working back from the fill date
Bulk formula
14 wk lead
Packaging
8 wk lead
Caps + applicators
6 wk lead
Tether vs your current setup
| Tether | Legacy ERP + spreadsheets | |
|---|---|---|
| Model demand by shade and format | Manual | |
| Catch launch cannibalization across shades | ||
| Replenish hero SKUs before they stock out | Manual | |
| Sell-through across DTC, Amazon, and wholesale | Limited | |
| Plan promos and gift-with-purchase demand | Limited | |
| Draft POs that wait for your approval |
Model demand by shade and format
- Tether
- Legacy ERP + spreadsheets
- Manual
Catch launch cannibalization across shades
- Tether
- Legacy ERP + spreadsheets
Replenish hero SKUs before they stock out
- Tether
- Legacy ERP + spreadsheets
- Manual
Sell-through across DTC, Amazon, and wholesale
- Tether
- Legacy ERP + spreadsheets
- Limited
Plan promos and gift-with-purchase demand
- Tether
- Legacy ERP + spreadsheets
- Limited
Draft POs that wait for your approval
- Tether
- Legacy ERP + spreadsheets
FrequentlyAskedQuestions
See how Tether runs beauty supply chains
From forecast to PO to delivery - Tether AI ✨ drafts the work, and you approve every move.
