The operations system for consumer brands

Your data is split across Shopify, Amazon, your ERP, and the warehouse, so no two reports agree - Tether pulls every channel into one view you can trust.

Meet Tether AI

Every channel, one source of truth

Shopify, Amazon, ERP, 3PL

Blended demand, all channels

1 view across every channel

No stale tabs to reconcile

Connected sources

Shopify
DTC orders
Synced
Amazon FBA
Marketplace
Synced
NetSuite ERP
System of record
Mapped
3PL Warehouse
Fulfillment
Low cover

3PL: SKU-204 low cover

Trusted by ops and supply chain teams at fast-growing consumer brands

Stop running your brand in rigid systems

Get the flexibility to plan demand exactly how your brand works. Connect your sales and inventory, and automate the manual work.

Data is disconnected

Sales and stock are scattered across DTC, Amazon, and wholesale, so you cannot track performance by category, color, or size in real time.

Legacy systems can't keep up

Core products, new launches, and fast-moving trends need flexible forecasting - rigid systems force oversimplified, unreliable plans.

Spreadsheets don't scale

Tracking POs, production, and inventory allocation by hand wastes hours and invites costly mistakes.

Watch Tether AI work

S&OP Reporting

Tell me what is going on.

Acme Brands

Ask Tether anything/

Scenario Planning & Simulation

Think through the hard call before you commit to it.

Demand Planning & Forecasting

What are we going to sell?

Explore Demand Planning

Material & Production Planning

Turn finished-goods demand into the raw materials behind it.

Explore Material Resource Planning

Inventory Operations

Watch what is in stock. Prevent the stockout.

Explore Inventory Management

POs & Replenishment

Put the right orders in motion.

Explore PO Management

Company Status Briefings

The work no human could keep up with - and Tether AI never sleeps.

Routing & Fulfillment

Every order to the right place, the right way.

Explore Order Management

Cross-System Integration

Plays nicely with the rest of your stack.

Explore Integrations

Trust, Approvals & Audit Trails

Make every action visible and reversible.

One source of truth across every channel

Tether reconciles Shopify, Amazon, your ERP, and the warehouse into one view, so every report agrees and you spot the hot SKU before it stocks out.

Shopify, Amazon, your ERP, and the warehouse reconciled into one view.
Real-time sales across DTC, Amazon, and wholesale, no manual syncing.
Proactive alerts flag the hot SKU before it stocks out (Tee Blue M, +312%).

One source of truth

Every channel, reconciled

Shopify

DTC

Amazon

FBA

ERP

Finance

Warehouse

On hand

Units, all channels

18,440

Units, all channels

+9.4%

vs last month

Live

In sync

DTC8,420

Amazon6,140

Wholesale3,880

Hot SKU - Tee Blue M+312%

One demand forecast, blended across channels

Tether blends DTC, Amazon, and wholesale into one demand number that already accounts for seasonality, promotions, and new launches.

One blended forecast across DTC, Amazon, and wholesale.
Built-in seasonality so you are ready for the holiday peak.
Plan promotions, new launches, and carryover in the same view.

One blended demand forecast

Every channel, one number

AugSepOctNovDecJanFeb

Holiday peak readyBlended, all channels

18,440

Blended units

+9.4%

vs last year

Dec

Peak month

One plan drafts every supplier PO - you approve

Tether turns your blended demand into drafted POs across every maker and warehouse, sized to lead times and waiting for your one-click approval.

One demand plan drafts POs across every supplier at once.
Every PO waits for your approval - nothing is ordered behind your back.
Smart alerts when a lead time or supplier puts the plan at risk.

One plan, every supplier PO drafted

Fall restock, all channels

Demand forecast

Fall restock

All channels

26,400 units

FACTORYKnit tops1,800 units | Maker A

FACTORYFleece1,200 units | Maker B

PACKAGINGMailers9,000 units | WrapCo

RAW MATERIALCartons + inserts12,000 sets | PackCo

TRANSFERWH-East to WH-West640 units

5 POs drafted - awaiting your approval

Tether vs your current setup

	Tether	Legacy ERP + spreadsheets
One source of truth across all channels
Real-time multi-channel sales		Manual
One blended demand forecast		Limited
Approval-gated PO automation		Manual
No data cleaning to get started
Layers on top of your stack, no rip-and-replace

One source of truth across all channels

Tether
Legacy ERP + spreadsheets

Real-time multi-channel sales

Tether
Legacy ERP + spreadsheets: Manual

One blended demand forecast

Tether
Legacy ERP + spreadsheets: Limited

Approval-gated PO automation

Tether
Legacy ERP + spreadsheets: Manual

No data cleaning to get started

Tether
Legacy ERP + spreadsheets

Layers on top of your stack, no rip-and-replace

Tether
Legacy ERP + spreadsheets

FrequentlyAskedQuestions

Tether connects all four and reconciles them into one live view, so DTC, Amazon, and wholesale roll up to the same numbers. No two reports disagree because there is no longer a separate tab per system to keep in sync.

Yes. Tether blends DTC, Amazon, and wholesale into a single demand number that already accounts for seasonality, promotions, and new launches, so you plan off one curve you trust instead of stitching three spreadsheets together before the holiday peak.

No. Tether drafts every supplier PO with quantities and lead times, then stops and waits for your one-click approval. Nothing is ordered behind your back - you sign off on the whole set, or change it first.

Neither. Tether layers on top of your existing stack and maps your data as-is, so there is no data-cleaning project and no rip-and-replace. Your ERP stays the system of record while Tether handles the planning and the busywork.

See how Tether runs consumer supply chains

From forecast to PO to delivery - Tether AI ✨ drafts the work, and you approve every move.

The operations system for consumer brands

Stop running your brand in rigid systems

Data is disconnected

Legacy systems can't keep up

Spreadsheets don't scale

Watch Tether AI work

S&OP Reporting

Scenario Planning & Simulation

Demand Planning & Forecasting

Material & Production Planning

Inventory Operations

POs & Replenishment

Company Status Briefings

Routing & Fulfillment

Data Management

Conversational UI Actions

Cross-System Integration

Trust, Approvals & Audit Trails

One source of truth across every channel

One demand forecast, blended across channels

One plan drafts every supplier PO - you approve

Tether vs your current setup

One source of truth across all channels

Real-time multi-channel sales

One blended demand forecast

Approval-gated PO automation

No data cleaning to get started

Layers on top of your stack, no rip-and-replace

FrequentlyAskedQuestions

See how Tether runs consumer supply chains

Connect to 215+ Tools

See how Tether replaces spreadsheets

The operations system for consumer brands

Stop running your brand in rigid systems

Data is disconnected

Legacy systems can't keep up

Spreadsheets don't scale

Watch Tether AI work

S&OP Reporting

One source of truth across every channel

One demand forecast, blended across channels

One plan drafts every supplier PO - you approve

Tether vs your current setup

One source of truth across all channels

Real-time multi-channel sales

One blended demand forecast

Approval-gated PO automation

No data cleaning to get started

Layers on top of your stack, no rip-and-replace

FrequentlyAskedQuestions

How does Tether become one source of truth across Shopify, Amazon, our ERP, and the warehouse?

Can it give me one blended demand forecast instead of one per channel?

Will I lose control if Tether drafts our purchase orders?

Do we have to clean our data or rip out our ERP to get started?

See how Tether runs consumer supply chains

Connect to 215+ Tools

See how Tether replaces spreadsheets