The operations system for toy brands
Most of your year lands in a few weeks you bet on months ago, and one hype drop can sell out in hours while last year's hit gathers dust.
Full-year demand forecast
All lines, all channels
Forecasted demand, full year
48,500 units, holiday buy
+18% vs last year
Sell-through by line
- Sold out
Hero figures - Wave 3
Shopify
- In stock
Building sets
Amazon
- Overstock
Wave 2 figures
Walmart
- In stock
Trading cards
Hobby
Wave 3: 92% sold in 3h - reorder?
Trusted by ops and supply chain teams at fast-growing consumer brands
















































































































































Stop running your toy brand in rigid systems
Get the flexibility to plan demand exactly how your toy brand works. Connect your sales and inventory, and automate the manual work.
Data is disconnected
Sales and stock are scattered across Shopify, Amazon, and retail, so you cannot see which figures, sets, and titles are moving by line or license in real time.
Legacy systems can't keep up
Holiday peaks, licensing windows, and sudden hype drops need flexible forecasting - rigid systems force oversimplified, unreliable plans.
Spreadsheets don't scale
Tracking POs, overseas production, and allocation by hand wastes hours and invites costly mistakes.
Watch Tether AI work
S&OP Reporting
Tell me what is going on.
- Answers ad-hoc inventory, sales, and cost questions in chat
- Generates sales-history reports across any slice
- Calculates per-unit landed cost with freight, duties, and tariffs
- Sends scheduled reports plus Slack and SMS alerts
- Tracks forecast variance in real time so you course-correct early
See which lines are flying and which are dead, by channel
Every figure, set, deck, and title in one live view across Shopify, Amazon, and retail, so you catch the sell-out and the dead weight at a glance.
- See real-time sell-through by line, license, channel, and SKU.
- Spot overstock before it is dead cash (480 Wave 2 figures, 41 days idle).
- Catch a sell-out forming on a hyped drop before the listing goes dark.
Line x channel sell-through
Shopify + Amazon + retail, last 30 days
Plan the holiday spike, not a flat year-round average
A toy line does most of its year in a few weeks, so Tether forecasts the Q4 spike by line and channel and ramps the buy into it.
- Forecast the Q4 spike by line, license, and channel.
- Model a hype-drop surge and a licensed launch on their own curves.
- Plan evergreen lines and one-time drops in the same view.
Forecasted demand by line, full year
Holiday spike, next season
Evergreen lifts
for holiday
Launch spikes
at the drop
One forecast becomes five drafted POs
Tether turns the holiday buy into drafted tooling, parts, and factory POs, sized and timed to long ocean lead times - all waiting behind one approval.
- Draft component and finished-goods POs from one demand forecast.
- Approve a whole season's orders in one place, in one click.
- Get an alert the moment a factory's timing puts a holiday launch at risk.
One forecast, drafted POs
Holiday buy, tooling to factories
Demand forecast
Hero figure line
Holiday season
48,500 units
5 POs drafted - awaiting your approval
Tether vs your current setup
| Tether | Legacy ERP + spreadsheets | |
|---|---|---|
| Holiday-spike forecasting by line | ||
| Inventory synced across Shopify, Amazon, and retail | Manual | |
| Evergreen + hype-drop planning together | Limited | |
| Real-time sell-through by line, license, and channel | ||
| Markdown and margin impact before you commit | ||
| Approval-gated PO automation | Manual |
Holiday-spike forecasting by line
- Tether
- Legacy ERP + spreadsheets
Inventory synced across Shopify, Amazon, and retail
- Tether
- Legacy ERP + spreadsheets
- Manual
Evergreen + hype-drop planning together
- Tether
- Legacy ERP + spreadsheets
- Limited
Real-time sell-through by line, license, and channel
- Tether
- Legacy ERP + spreadsheets
Markdown and margin impact before you commit
- Tether
- Legacy ERP + spreadsheets
Approval-gated PO automation
- Tether
- Legacy ERP + spreadsheets
- Manual
FrequentlyAskedQuestions
See how Tether runs toy supply chains
From forecast to PO to delivery - Tether AI ✨ drafts the work, and you approve every move.