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Tether

The operations system for toy brands

Most of your year lands in a few weeks you bet on months ago, and one hype drop can sell out in hours while last year's hit gathers dust.

Meet Tether AI

Full-year demand forecast

All lines, all channels

Forecasted demand, full year

48,500 units, holiday buy

+18% vs last year

Sell-through by line

  • Hero figures - Wave 3

    Shopify

    Sold out
  • Building sets

    Amazon

    In stock
  • Wave 2 figures

    Walmart

    Overstock
  • Trading cards

    Hobby

    In stock

Wave 3: 92% sold in 3h - reorder?

Trusted by ops and supply chain teams at fast-growing consumer brands

Kosterina
Fellow
Pepper Home
Maison Louis Marie
Moonbrew
Copper Culture
Heath Ceramics
FullWell Fertility
Loonen
Sleepyhead
Xero Shoes
Dermazen
Dabble & Dollop
Center Street Soap
Besties
Viori Beauty
Dress It Up Dressing
Be Amazing
Kosterina
Fellow
Pepper Home
Maison Louis Marie
Moonbrew
Copper Culture
Heath Ceramics
FullWell Fertility
Loonen
Sleepyhead
Xero Shoes
Dermazen
Dabble & Dollop
Center Street Soap
Besties
Viori Beauty
Dress It Up Dressing
Be Amazing
Kosterina
Fellow
Pepper Home
Maison Louis Marie
Moonbrew
Copper Culture
Heath Ceramics
FullWell Fertility
Loonen
Sleepyhead
Xero Shoes
Dermazen
Dabble & Dollop
Center Street Soap
Besties
Viori Beauty
Dress It Up Dressing
Be Amazing
Kosterina
Fellow
Pepper Home
Maison Louis Marie
Moonbrew
Copper Culture
Heath Ceramics
FullWell Fertility
Loonen
Sleepyhead
Xero Shoes
Dermazen
Dabble & Dollop
Center Street Soap
Besties
Viori Beauty
Dress It Up Dressing
Be Amazing
Kosterina
Fellow
Pepper Home
Maison Louis Marie
Moonbrew
Copper Culture
Heath Ceramics
FullWell Fertility
Loonen
Sleepyhead
Xero Shoes
Dermazen
Dabble & Dollop
Center Street Soap
Besties
Viori Beauty
Dress It Up Dressing
Be Amazing
Kosterina
Fellow
Pepper Home
Maison Louis Marie
Moonbrew
Copper Culture
Heath Ceramics
FullWell Fertility
Loonen
Sleepyhead
Xero Shoes
Dermazen
Dabble & Dollop
Center Street Soap
Besties
Viori Beauty
Dress It Up Dressing
Be Amazing
Kosterina
Fellow
Pepper Home
Maison Louis Marie
Moonbrew
Copper Culture
Heath Ceramics
FullWell Fertility
Loonen
Sleepyhead
Xero Shoes
Dermazen
Dabble & Dollop
Center Street Soap
Besties
Viori Beauty
Dress It Up Dressing
Be Amazing
Kosterina
Fellow
Pepper Home
Maison Louis Marie
Moonbrew
Copper Culture
Heath Ceramics
FullWell Fertility
Loonen
Sleepyhead
Xero Shoes
Dermazen
Dabble & Dollop
Center Street Soap
Besties
Viori Beauty
Dress It Up Dressing
Be Amazing

Stop running your toy brand in rigid systems

Get the flexibility to plan demand exactly how your toy brand works. Connect your sales and inventory, and automate the manual work.

Data is disconnected

Sales and stock are scattered across Shopify, Amazon, and retail, so you cannot see which figures, sets, and titles are moving by line or license in real time.

Legacy systems can't keep up

Holiday peaks, licensing windows, and sudden hype drops need flexible forecasting - rigid systems force oversimplified, unreliable plans.

Spreadsheets don't scale

Tracking POs, overseas production, and allocation by hand wastes hours and invites costly mistakes.

Watch Tether AI work

S&OP Reporting

Tell me what is going on.

Acme BrandsTether
  • Answers ad-hoc inventory, sales, and cost questions in chat
  • Generates sales-history reports across any slice
  • Calculates per-unit landed cost with freight, duties, and tariffs
  • Sends scheduled reports plus Slack and SMS alerts
  • Tracks forecast variance in real time so you course-correct early

See which lines are flying and which are dead, by channel

Every figure, set, deck, and title in one live view across Shopify, Amazon, and retail, so you catch the sell-out and the dead weight at a glance.

  • See real-time sell-through by line, license, channel, and SKU.
  • Spot overstock before it is dead cash (480 Wave 2 figures, 41 days idle).
  • Catch a sell-out forming on a hyped drop before the listing goes dark.

Line x channel sell-through

Shopify + Amazon + retail, last 30 days

Shopify
Amazon
Walmart
Target
Hobby
Figures
Plush
Board games
Building sets
Cards
Overstock: Wave 2 figures480 units · 41 days idle
Higher sell-throughTop sellerOverstock

Plan the holiday spike, not a flat year-round average

A toy line does most of its year in a few weeks, so Tether forecasts the Q4 spike by line and channel and ramps the buy into it.

  • Forecast the Q4 spike by line, license, and channel.
  • Model a hype-drop surge and a licensed launch on their own curves.
  • Plan evergreen lines and one-time drops in the same view.

Forecasted demand by line, full year

Holiday spike, next season

Curve split by line

Evergreen lifts

for holiday

Launch spikes

at the drop

JFMAMJJASOND
Nov hype drop pulls demand forward - adjusted

One forecast becomes five drafted POs

Tether turns the holiday buy into drafted tooling, parts, and factory POs, sized and timed to long ocean lead times - all waiting behind one approval.

  • Draft component and finished-goods POs from one demand forecast.
  • Approve a whole season's orders in one place, in one click.
  • Get an alert the moment a factory's timing puts a holiday launch at risk.

One forecast, drafted POs

Holiday buy, tooling to factories

Demand forecast

Hero figure line

Holiday season

48,500 units

TOOLINGInjection mold1 set | Factory A
PARTSABS + paint5,000 kg | Supplier B
FACTORYHero figure run24,000 units | Factory A
FACTORYPlush + board games16,000 units | Factory C
FACTORYCollector chase set4,500 units | Factory D

5 POs drafted - awaiting your approval

Tether vs your current setup

Holiday-spike forecasting by line

Tether
Legacy ERP + spreadsheets

Inventory synced across Shopify, Amazon, and retail

Tether
Legacy ERP + spreadsheets
Manual

Evergreen + hype-drop planning together

Tether
Legacy ERP + spreadsheets
Limited

Real-time sell-through by line, license, and channel

Tether
Legacy ERP + spreadsheets

Markdown and margin impact before you commit

Tether
Legacy ERP + spreadsheets

Approval-gated PO automation

Tether
Legacy ERP + spreadsheets
Manual

FrequentlyAskedQuestions

Yes. Tether builds the demand curve by line and channel, ramping the buy into your Q4 peak and tapering it before the season turns leftover stock into clearance - so you order against the few weeks that actually carry the year, not a 12-month average.

Each license and drop gets its own curve. An evergreen line that lifts into the holidays and a launch that spikes on its release date plan side by side, and when a November drop pulls demand forward Tether flags it and adjusts so you do not overbuild for December.

Yes. Tether watches sell-through across Shopify, Amazon, and retail in real time, so when a wave is 92% gone in three hours you get the alert with time to trigger a reorder - instead of finding out when the listing is already dead.

Tether syncs sales and inventory across Shopify, Amazon, and retail like Walmart and Target into one live line-by-channel view with no manual exports, so what you see is current to the last order, by channel.

See how Tether runs toy supply chains

From forecast to PO to delivery - Tether AI ✨ drafts the work, and you approve every move.

Connect to 215+ Tools

Sync your eCommerce, 3PLs, Warehouses, ERPs, and other data platforms with Tether.

See All Integrations

See how Tether replaces spreadsheets

Plan smarter. Ship faster. Your supply chain, under control.

Meet Tether AI ✨