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Tether
Trade & Promotion Management

Plan inventory for every promotion

Factor promotional lifts into your demand forecast. Integrate with trade promotion systems or manually plan for sales events—and make sure you have the inventory to support them.

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Flash Sale+32%BFCM+58%EOY Sale+45%OctNovDecJan

Trusted by ops and supply chain teams at fast-growing consumer brands

Copper Culture
Huxley
Vanman
For Them
Fellow
Otherwise Brewing
Copper Culture
Huxley
Vanman
For Them
Fellow
Otherwise Brewing
Copper Culture
Huxley
Vanman
For Them
Fellow
Otherwise Brewing
Copper Culture
Huxley
Vanman
For Them
Fellow
Otherwise Brewing

Account for promotional demand

  • Connect to your trade promotion system and let Tether calculate lifts from historical data
  • Prefer manual control? Enter lift percentages directly and watch your baseline adjust
  • Either way, your forecast reflects true demand: baseline plus promotional bump
PRODUCTPROMO+ LIFTSOURCEOlive Oil 16ozSummer Sale+25%AutoGranola BarsBOGO 50%+40%AutoSparkling WaterDisplay+15%ManualHoney JarTPR+30%AutoTotal Promotional Lift+4,480 units+28% avg

Clean baseline, accurate lift

  • Tag promotional periods so your algorithms treat them differently from baseline
  • Apply specialized models for promo weeks. No more distorted trend lines.
  • Get weekly precision so short promotions don't get buried in monthly averages
  • Let pattern recognition surface promotional impacts you might have missed
0k25k50k75k100kW1W2W3W4W5W6W7W8W9W10W11W12BOGO 50%+55%Seasonal+30%EOY Sale+90%BaselineActualPromo Periods

Connect to your trade systems

  • Integrate with the trade promotion systems your team already uses
  • Pull planned promotions directly into Tether. No re-keying required.
  • Sync automatically so changes in your TPM flow through to your forecast
  • Keep customer and account data aligned across systems
SpreadsheetVistexAnaplanVividlySalsifyERP SystemLive Sync24Active Promos156Accounts$2.4MPlanned Value

Track what works

  • Measure how each promotion performed so you can double down on what works
  • Plan inventory to match expected promotional demand. No more running out mid-promo.
  • Understand which promotions drive margin and which just move units
PROMOTIONPERIODEXPECTEDACTUALLIFTROISTATUSSummer BOGOJun 1-1412,50014,200+42%2.8xExceededBack to SchoolAug 15-318,4008,120+28%1.9xOn TargetLabor Day TPRSep 1-76,2004,800+18%1.2xMissedFall DisplayOct 1-219,80011,400+35%2.4xExceededHoliday BundleNov 20-2718,50017,900+65%3.1xOn Target55,400Total Expected56,420Total Actual+1.8%Variance2.3xAvg ROI
Shopify
Amazon
Etsy
TikTok
Walmart
eBay
Squarespace
Shopee
Snowflake
BigQuery
Oracle
AWS
FedEx
UPS
DHL
DoorDash
Instacart
Grubhub
Uber Eats
Stripe
Square
Salesforce
QuickBooks
SAP

Connect to 100+ Tools

Sync your eCommerce, 3PLs, Warehouses, ERPs, and other data platforms with Tether.

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Ready to transform your planning?

See how Tether can streamline your operations.