Welcoming Mollyanne Fleming as an Advisor to Tether
Tether is on a mission to build the modern operating system for CPG brands – a platform that brings together demand planning, inventory, and operations so teams can make fast, confident decisions instead of wrestling spreadsheets and duct-taped tools.
As that mission accelerates, having operators who have lived the day-to-day reality of merchandising, planning, and supply chain becomes critical. That’s why Tether is excited to welcome Mollyanne Fleming as the company’s newest advisor.
Why Mollyanne
Mollyanne brings a proven track record in merchandising and planning, with deep experience helping consumer brands navigate the messy middle between demand, inventory, and execution. Her background spans the kinds of challenges Tether exists to solve:
- Aligning merchandising strategies with realistic inventory and supply constraints
- Translating demand signals into actionable buying and production plans
- Balancing channel growth (DTC, wholesale, and beyond) with cash and margin discipline
In short: Mollyanne has sat in the exact seats Tether is building for. She knows what “good” looks like, but also how hard it is to get there with fragmented systems and manual workflows.
How Mollyanne Will Support Tether
As an advisor, Mollyanne will help across three key areas:
1. Product feedback grounded in real-world merchandising workflows
Mollyanne will help stress-test how Tether handles planning and merchandising workflows end to end – from assortment and sizing decisions down to SKU- and warehouse-level inventory views. That feedback loop ensures Tether continues to feel like a tool built with operators, not just for them.
2. Strategic guidance on CPG and retail dynamics
The CPG and retail landscape is changing quickly: omni-channel expectations, shorter product cycles, tighter cash constraints, and more complex supply chains. Mollyanne’s perspective on how brands are actually adapting will help Tether prioritize the right problems and build features that matter for the next decade, not just the next quarter.
3. Championing a more human, operator-first approach to planning
Behind every “plan” is a planner – often under-resourced and over-extended. Mollyanne’s experience building and leading teams will help Tether keep the human side of planning front and center: collaboration, visibility, and shared context, not just another dashboard.
What This Means for Tether Customers and Partners
For current and future Tether customers, this advisory relationship is one more signal of where the company is headed:
- More depth in merchandising & inventory workflows – Expect continued improvements to how Tether supports assortment decisions, channel nuance, and the translation of demand plans into purchase, production, and transfer decisions.
- Stronger alignment with real operator needs – Product decisions will continue to be informed by people who have been responsible for hitting revenue targets and not running out of stock and not overbuying.
- A tighter feedback loop between brands and product – Advisors like Mollyanne help Tether move faster from “I wish our tools could do X” to “Tether already does that.”
Why Advisors Matter at This Stage
Tether is still early in its journey, but the problems being tackled are not small: misaligned forecasts, cash locked in the wrong inventory, supply chain fragility, and siloed systems that make simple questions hard to answer.
Bringing in experienced operators as advisors is one of the highest-leverage ways to stay honest about what actually works in the field:
- They call out what’s helpful versus what’s just “demo-ware.”
- They see around corners on how processes break as brands scale.
- They pressure-test whether the product can hold up in the real complexity of omni-channel CPG.
Mollyanne joining as an advisor is a deliberate step in that direction.
Looking Ahead
The bar for modern CPG operations is rising. Brands need tools that understand both the math and the merchandising – that can reconcile channel-level demand, real-world lead times, and the financial reality of building a durable business.
With Mollyanne’s guidance, Tether is better positioned to build exactly that:
a system that gives operators clarity, confidence, and control over how demand turns into inventory, how inventory turns into revenue, and how those decisions ripple through the rest of the business.
Tether is thrilled to have Mollyanne on board and is excited for what this collaboration will unlock for customers, partners, and the broader CPG community.
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