This isn't 1985.
Why plan your business like it is?
Excel launched over forty years ago! ERPs belong in a museum. It's time to move on from archaic tools. It's time for Tether, the flexible planning and inventory platform for how consumer brands actually operate today.
Three ways we built Tether differently
We flipped the typical tech company script. No ivory-tower roadmaps, no one-size-fits-all features. Just a platform shaped by the people who actually use it.
Operator-first, always
We didn't write a single line of code until our first customer joined. No product managers checking boxes on feature lists. Real operators told us what breaks their day, and we built around that. Every item on our roadmap has at least one customer behind it.
Built to flex
Multi-channel, multi-warehouse, custom BOMs, weird lead times? Bring it. Tether works the way your brand actually operates instead of forcing you into someone else's workflow. Keep the tools you already love. We plug into your stack and handle what they can't.
AI that actually acts
Most tools give you a dashboard and wish you luck. Tether auto-drafts POs, flags stock-outs before they happen, and handles the grunt work across your entire supply chain. You stay in control of the decisions that matter. We take care of everything else.
Built by experts in operations, forecasting, and growing brands
Get the flexibility to plan demand exactly how your apparel brand works. Connect your sales and inventory, and automate the manual work.
Built the core data infrastructure at the top sales forecasting platform, Clari.
Scaled operations and finance from $0 to Series B at high-growth startup.
Led product & data teams at leading tech companies like Microsoft & Cisco.
Invested in consumer platforms at Bessemer Venture Partners. (Investors in Shopify & Pinterest)
Advised by industry leaders from


What our customers say
“We were using spreadsheets, but they were slow, error prone, and very cumbersome to use. We couldn't make any improvements. Tether super effectively solved those problems while allowing us the benefit of fitting into the process we designed, just with way better technology.”
—Omar Muakkassa, CFO
