# Tether - The operations system for consumer brands

Last updated: 2026-06-11

> Tether is the operations system for consumer brands. ERPs are systems of record - they tell you what happened. The real operating decisions (what to reorder, where to send it, what to promo, how much you will sell) still live in spreadsheets, threads, and someone's head. Tether is the layer where those decisions get made. Run Tether on top of the ERP you already have, replace the one you have outgrown, or build on it from day one.

## Tether AI - your in-house supply chain teammate

Tether AI is the in-house supply chain teammate. It forecasts demand, drafts purchase orders, runs scenario plans across the whole supply chain, and watches every SKU around the clock - and it shows its work and waits for your approval before it changes anything. The persona nouns "teammate", "operator", and "partner" are interchangeable; Tether AI is never an "agent".

- Trained on your business, not a generic model.
- Approve every action. A visible edit log - who, what, why, before, after - on every row.
- Measurable value within the first three months.
- Not an "agent" - a teammate that does the work and shows you everything it did.

## Three ways to deploy

- Planning layer - run Tether on top of the ERP you already have; your system of record stays put.
- ERP replacement - replace the ERP you have outgrown; Tether becomes the operations system of record.
- Foundational system - no ERP yet? Tether stitches your data together and becomes the foundation you grow on.

## What Tether AI does (breadth across the whole chain)

- Demand & forecasting - forecasts at any horizon, channel, or aggregation; runs many models in parallel.
- Inventory operations - predicts the stockout date per SKU per warehouse; triggers replenishment.
- Replenishment & POs - drafts purchase orders that respect MOQs, lead times, and batch sizes.
- Material & production planning - calculates raw materials from finished-goods demand (reverse-BOM).
- Scenario planning - runs the 3x-demand simulation end to end in minutes.
- Data ingestion & hygiene - ingests any format (PDF, CSV, Excel, screenshots), no templates.
- Reporting & S&OP - answers ad-hoc inventory, sales, and cost questions in chat.
- Routing & fulfillment - routes each order to the right supplier and warehouse; verifies packing lists and GRNs.
- Operations automation - drafts the repetitive ops work (POs, transfers, reorders, document checks) and waits for your approval.
- Conversational - works wherever you work (Claude, ChatGPT, voice, any MCP client); if you can click it, you can ask for it.
- Trust & audit - shows its work, requires approval, keeps a per-row edit log.

## Platform Modules

- Demand Planning & Sales Forecasting
- Supply Planning
- Material Resource Planning (MRP)
- Purchase & Production Order Management
- Order Management
- Inventory Management & Forecasting
- Product Information Management
- Trade & Promo Management (coming soon)
- Finance & Accounting (coming soon)
- Integrations (215+ WMS, 3PL, cart, and ERP connectors)

## Platform pages

- [Meet Tether AI](https://tetherdata.io/ai/): Your in-house supply chain teammate - it drafts POs, runs scenarios, watches inventory, and waits for your approval.
- [Demand Planning](https://tetherdata.io/platform/demand-planning/): Runs every forecast method for you and drafts the best forecast across slow seasons, launches, and promos - you keep the call.
- [Supply Planning](https://tetherdata.io/platform/supply-planning/): Suppliers, lead times, raw materials, and production coordinated against your demand forecast.
- [Material Resource Planning (MRP)](https://tetherdata.io/platform/mrp/): Calculates raw-material needs from finished-goods demand; tracks components, BOMs, and purchase recommendations.
- [PO Management](https://tetherdata.io/platform/po-management/): Tracks POs from draft to receipt; Tether auto-drafts them from inventory needs and syncs with your ERP.
- [Order Management](https://tetherdata.io/platform/order-management/): Sales orders flow in from Shopify, Amazon, TikTok, and wholesale EDI; each one is routed to the right warehouse.
- [Inventory Management](https://tetherdata.io/platform/inventory/): Real-time stock health, predicted stockout dates per SKU per warehouse, and allocation across locations and channels.
- [Product Information Management](https://tetherdata.io/platform/product-management/): One place for SKUs, BOMs, pricing, and hierarchies - managed natively in Tether or synced from your system of record.

## Industries

- [Apparel & Fashion](https://tetherdata.io/industries/apparel/): Every size, color, and style across DTC, Amazon, and retail in one live view.
- [Food & Beverage](https://tetherdata.io/industries/food-and-beverage/): Ingredient POs timed to every production run, with the season and the promo planned in.
- [Home Goods & Furniture](https://tetherdata.io/industries/home-goods-furniture/): Planning built for 6 to 12 month lead times and seasonal builds - what to order now and what lands in time.
- [Consumer Electronics](https://tetherdata.io/industries/consumer-electronics/): Plan every color and storage config, price in returns, and time each model's lifecycle.
- [Beauty & Personal Care](https://tetherdata.io/industries/beauty-personal-care/): Plan the whole shade family together - the launch, the hero SKUs, and the shades it steals from.
- [Supplements & Wellness](https://tetherdata.io/industries/supplements-wellness/): Separate the steady subscription baseline from promo demand and time reorders for a fast-growing SKU portfolio.
- [Pet Accessories](https://tetherdata.io/industries/pet-accessories/): Plan every size, breed, and color across Shopify, Amazon, Chewy, and retail.
- [Toys & Collectibles](https://tetherdata.io/industries/toys-collectibles/): Plan the holiday spike, time licensed launches, and survive hype drops.
- [Consumer Brands](https://tetherdata.io/industries/consumer-brands/): The catch-all for every other consumer category - one source of truth across Shopify, Amazon, your ERP, and the warehouse.

## Who It Is For

Consumer / CPG / DTC brands and their operations and supply chain teams.

## Key Pages

- [Homepage](https://tetherdata.io/)
- [Meet Tether AI](https://tetherdata.io/ai/)
- [Integrations](https://tetherdata.io/integrations/)
- [About](https://tetherdata.io/about-us/)
- [Blog](https://tetherdata.io/blog/)

## Contact

- Website: https://tetherdata.io
- Book a Demo: https://cal.com/tether/tether-demo
- LinkedIn: https://linkedin.com/company/tetherdata
- Twitter/X: https://x.com/TetherData
- YouTube: https://www.youtube.com/@tetherdata